Al Qabool Foods
A bilingual WordPress and WooCommerce store for Al Qabool Foods, the Dubai parent company behind The Farm Bell and Healthy Wings, built with the WebXLR8 practice.
Client story
Al Qabool Foods is the parent company behind The Farm Bell and Healthy Wings, two food brands we had already built for. The group wanted a home of its own: one store where all of its brands sit side by side, ready to sell online across the UAE.
It had to be easy for the team to add products and brands themselves, work in English and Arabic, and feel at home on a phone, where most people shop for food.
We chose a platform the group's own team could run day to day, then designed the store around how people actually browse for food.
We compared custom, hosted and open-source options against running costs and how easily the team could add products, and recommended WordPress with WooCommerce.
Shoppers start from a category or from a brand they already trust, so both lead the home page, followed by best sellers and new arrivals.
English and Arabic, prices in AED, a WhatsApp shortcut on every page and an Instagram feed that keeps the store current.
The store runs on the group's own servers, so they keep full ownership of their data, and we tuned it for speed there.
Six product categories and a featured brands strip, so shoppers can start from what they want or from a brand they know.
Best sellers and new arrivals on the home page, with sale badges, ratings and prices on every product card.
English and Arabic, switchable from the header and the footer.
A full WooCommerce checkout with a cart, a wishlist, recently viewed products and customer accounts.
A WhatsApp shortcut on every page and a live Instagram feed near the footer.
Designed for the phone first, then scaled up to tablet and desktop.
Select a screenshot to view it full size.
Open full size 
Open full size 
Open full size 
Open full size The Farm Bell, Healthy Wings and the group's other brands now sell from a single store.
Products, offers and brands are managed in WooCommerce without waiting on a developer.
Our third engagement with the group, after building for two of its brands.
A multi-tenant platform for UAE accounting firms to run corporate tax engagements, from client records and trial balance mapping to review and submission.
The staff console behind GE Christian Matrimony's apps: member verification, photo moderation, support tickets, safety reports and subscription plans in one place.
Book a 20-minute fit call. We will tell you whether custom software is the right answer, and if it is not, we say so on the call.
Book a 20-minute fit call30-Day Operations Reset
$5,000, held until 31 December 2026. Senior team, founders accountable. Completion guarantee and on-time guarantee. Two builds in delivery at a time.